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📊 Influencer Marketing Case Studies India

Influencer Campaign
Results That Prove ROI.

Real influencer marketing case studies. Real brands. Measurable results. No synthetic success stories — every result here comes from strategy-first creator marketing and relentless execution across India.

9+
Brands Featured
500M+
Total Reach
5
Categories
🧴 Lifestyle / Grooming
Urban Gabru
Influencer Marketing · Brand Awareness · Men's Grooming
The Challenge
Break into a crowded men's grooming market dominated by legacy brands and establish Urban Gabru as the go-to for Gen Z men.
Our Approach
Partnered with lifestyle and grooming micro-influencers aged 20–28 across Instagram and YouTube. Created a "before/after" content format that drove genuine product conversations.
15M+
Reach
5X
Engagement
92%
Brand Recall
👟 Lifestyle / Footwear
Campus Shoes
Influencer Marketing · Youth Audience · Tier 2 Expansion
The Challenge
Reach aspirational youth in tier 2 cities who were buying footwear based on creator recommendations rather than traditional advertising.
Our Approach
Selected creators from Jaipur, Indore, Nagpur, and Lucknow with hyper-local audiences. Style-forward content focused on "affordable, good-looking" positioning.
3X
Expected Reach
40+
Creators Used
Tier 2
Market Deep-dive
💳 Fintech / Banking
Axis Bank
Influencer Marketing · App Installs · Digital Banking
The Challenge
Drive downloads of Axis Bank's digital banking app while navigating strict compliance requirements around financial content and brand safety.
Our Approach
Partnered with finance educators and personal finance creators. All content pre-approved through compliance. Creator content focused on ease of use and trust signals.
40%
More App Installs
100%
Compliance Pass
25+
Creators
✈️ Travel / Aviation
Air IndiGo
Brand Awareness · Travel Influencers · Premium Positioning
The Challenge
Elevate Air IndiGo's brand perception and drive awareness among frequent travellers who rely on creator reviews for booking decisions.
Our Approach
Collaborated with premium travel creators and lifestyle vloggers. In-flight and destination content showed real experiences, building aspiration and trust simultaneously.
High
ROI
20+
Travel Creators
Multi
City Coverage
📱 Tech / Electronics
Realme India
Product Launch · Tech Creators · Organic Buzz
The Challenge
Drive organic buzz and pre-order consideration for a new Realme smartphone launch in a saturated tech market dominated by larger brands.
Our Approach
First-look and unboxing campaigns with India's top tech reviewers. Exclusive early access created FOMO. Creator-generated spec breakdowns drove decision-making content.
Viral
Organic Buzz
35+
Tech Creators
50M+
Video Views
💪 Health / Fitness
MyFitness
Brand Seeding · Fitness Creators · Authentic UGC
The Challenge
Build credibility in the fitness nutrition space with health-conscious consumers who are highly sceptical of brand-pushed content.
Our Approach
Product seeding with authentic fitness athletes, dieticians, and gym creators who had genuine nutrition habits. No scripts — only honest product use and review formats.
Real
Authentic UGC
High
Credibility Score
30+
Fitness Creators
💳 Fintech / Payments
BHIM UPI
Performance Campaign · App Downloads · Tier 2 Cities
The Challenge
Drive app downloads for BHIM UPI among tier 2 and tier 3 city users who hadn't yet adopted digital payments in their daily transactions.
Our Approach
Micro-influencers with hyper-local tier 2 city audiences. Content showed everyday payment scenarios. Regional language content created genuine relatability and trust.
52%
Download Increase
3 Wks
Campaign Duration
Tier 2
Market Penetration
🌿 FMCG / Confectionery
Tic Tac
Viral Campaign · Youth Marketing · Trending Content
The Challenge
Reconnect Tic Tac with a younger Gen Z audience that had moved away from the brand and re-establish it as a fun, shareable product.
Our Approach
Trendsetting Reels creators selected for their ability to spark shareability. A challenge format was created around Tic Tac moments, driving organic participation across platforms.
2 Days
Trending on IG
High
Share Rate
Gen Z
Re-engagement
🍖 Food & Beverage
Licious
Brand Seeding · Food Creators · UGC Library
The Challenge
Build Licious brand love among meat-eating home cooks and food enthusiasts, and generate reusable UGC content for Licious's own social channels.
Our Approach
Seeded Licious to genuine food creators who cook with fresh meat regularly. Cooking Reels and recipe content felt completely authentic. Content reused by Licious in their own feeds.
Best
Social Content Ever
UGC
Library Created
40+
Food Creators

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